Newin Darwish
Event Branding & PR Communication
- GEN35, AMS
Using the Rijksmuseum archives as a source of inspiration,
the project combines historical references with contemporary design to create a fashion narrative.
sound designers, and choreographers to create an immersive, multi-sensory experience.
Developed detailed floor plans reflecting the brand identity while balancing human psychology with interactive elements.
Managed communication, guest invitations, and social media,
ensuring seamless collaboration across a 30-member team and fostering meaningful connections with press and partners.